MOTM
Momchilov, BK
READER OF THE DAY: Dear David Poland,
I read with keen interest your article about the strange WWW site known as andylives.org.
As the creator and keeper of The Andy Kaufman Home Page, I couldn’t be more displeased with this site. The Andy Kaufman Home Page has been live on the Internet since October 3, 1995, and although I’m happy to see other Web sites devoted to keeping Andy’s memory alive, I strongly believe that the andylives.org site is a sham and an insult to Andy Kaufman.
Having said that, I hope you’ll find the time to visit my site located at:http://andykaufman.jvlnet.com.
By the way, it is hosted by an Internet Service Provider (JVLNET) based out of Janesville, Wisconsin. The company is owned by Bob Kerman. Bob is Rick Kerman’s brother. Rick is married to Andy’s baby sister, Carol.
Please note, in the past year I’ve worked closely with Bill Zehme as he wrote the only authorized biography of Andy Kaufman, “Lost in the Funhouse: The Life and Mind of Andy Kaufman.” Bill’s book will be available at the end of this month, and it is fascinating.
I think I’ve successfully built an Internet shrine to Andy’s short and extraordinary life and to see other WWW sites steal blatantly from mine — not to mention trash Andy’s memory causes me great sadness.
Brian Momchilov
E ME: The more “AndyLives” posters show up, the more clear it is that Universal is the source of the financing for the venture in Blair Witch-like misdirectional promotion. Let’s hear about the movies, folks! What have you seen, what have you felt, what have you remembered?
Which leads me to my other recent peeve, Andylives.org, an allegedly “underground” Web site devoted to keeping alive the memory of comedian Andy Kaufman. The site, we are told, was erected by a band known as AKA (Andy Kaufman’s Army) for no other aim than to give fans of the late star of “Saturday Night Live” and “Taxi” a place to rant and pay tribute.
But as Sharon Waxman recently reported in The Washington Post, Andylives.org was paid for with $100,000 from Universal and was designed solely to promote Universal’s new movie about the life of Mr. Kaufman, “Man on the Moon,” starring Jim Carrey.
One of the movie’s producers told the Post that she and others urged Universal to pursue this “unconventional approach” because it would be a good source of buzz for a movie thought to be buzz-deficient. The studio found four self-proclaimed fans of Andy and signed them up, telling them they could say what they wanted on the site — just don’t sell “Man on the Moon” directly.
Andylives.org certainly carried out its marching orders well. The front page opens with a long, rambling essay about whether Mr. Kaufman really did die in 1984 of lung cancer. “But as you read this,” it says, “if you are smart, you will probably consider that these very words too are part of the conspiracy. Maybe Andy Kaufman is writing them himself, or has employed us to do so. As the web gets more and more intricate, all the more satisfying the final joke will be. Right?” Uh, right.
Discerning surfers can probably see through the ruse. For one thing, despite its highly polished appearance, Andylives.org is remarkably light on the things that make up your average fansite: photos, episode guides, news, etc.
“Not only were they totally clueless about Andy, but their profane, hip-hop-influenced Generation X ramblings were a total disgrace,” says Brian Momchilov, whose outstanding site (andykaufman.jvlnet.com) is everything Andylives.org isn’t.
“I’ve worked hard for many years to create and maintain The Andy Kaufman Home Page and I was highly offended by Universal’s bogus `andy fan’ website and its pathetic attempt as a marketing ploy,” Mr. Momchilov says. (Needless to say, he was not contacted by Universal prior to the film’s release.)
Pathetic or not, it’s obvious to me that this “Man on the Moon” campaign is just the beginning. I fully expect to see bogus home pages cooked up this summer to promote new fall TV series, created by anonymous “fans” with untraceable e-mail addresses. Worse, because studios can afford the time and expense to promote the site online, these pages will likely pop up on search engines everywhere, annoying us for years after the actual shows are cancelled.
http://web.archive.org/web/20030120104001/http://www.tvbarn.com/2000/01/10.shtml
https://twitter.com/BKMomchilov
https://www.facebook.com/bkmomchilov
https://www.facebook.com/brian.momchilov
Huey Williams Notes
http://andykaufman.jvlnet.com/hueyw.htm
Primer